What is Real Optimal?

Real Optimal provides quantitative optimization & consulting services for online marketers including direct advertisers, interactive agencies, web publishers and social media application developers.

Real Optimal is developing a set of plug-n-play optimization utilities to help marketers and advertisers improve their ROI and reach their core audience much more effectively and efficiently. Using a Software as a Service (SaaS) model, Real Optimal is working to deliver solutions that help you manage and optimize:

• Marketing ROI - improve your PPC campaigns using Real Optimal's intelligent bid management agent.
• Ad Yield - increase your site revenues by keeping your ad inventory filled with the highest paying and most relevant ads using our yield management agent*.
• Viral Loop - increase distribution for your social media application by targeting the right audience and gaining exposure to influential profiles on facebook and opensocial.
• *Currently in development.

Need Specialized Consulting?

Have a project that requires both a creative and analytical approach? Real Optimal can also work with you to develop custom models and solutions. Contact us today to see how we can help.

Who is Real Optimal?

Real Optimal is run by Jeremy S. Gerstle, a New York City based entrepreneur, digital media & technology expert, and analytics consultant. Prior to founding Real Optimal in October 2008, Jeremy worked and consulted to notable online media and advertising startups World Evolved Services, LLC and Clickable, Inc. He also formerly worked at Boeing where he provided modeling, simulation, & analysis support for their satellite systems division. He holds bachelors and masters degrees in EECS from MIT and an MBA from Columbia Business School.